https://www.brandpersand.com/home daily 1.0 2025-12-31 https://images.squarespace-cdn.com/content/v1/550de2bce4b00ab6c2a4d17e/1428173663883-U1A78A3YTERY003XNF4N/b_iStock_000054278840_opti.jpg Branding & Naming Services | Brandpersand https://images.squarespace-cdn.com/content/v1/550de2bce4b00ab6c2a4d17e/1428173693624-SBA7I681AVL1PQNS5E5K/b_iStock_000038920728_opti.jpg Branding & Naming Services | Brandpersand https://images.squarespace-cdn.com/content/v1/550de2bce4b00ab6c2a4d17e/1428173729291-LOOMS0NQHSPU31TYGG55/b_iStock_000029170966_opti.jpg Branding & Naming Services | Brandpersand https://images.squarespace-cdn.com/content/v1/550de2bce4b00ab6c2a4d17e/1428173755247-EQQDNAOZP9M8I2YVMZL0/b_iStock_000005335077_opti.jpg Branding & Naming Services | Brandpersand https://images.squarespace-cdn.com/content/v1/550de2bce4b00ab6c2a4d17e/1428173774098-0V41MVOX5SQYL5LRC3L2/b_iStock_000040244936_opti.jpg Branding & Naming Services | Brandpersand https://images.squarespace-cdn.com/content/v1/550de2bce4b00ab6c2a4d17e/1428173799271-S544WZFSWQZ51AYI2TZT/b_iStock_000018233388_opti.jpg Branding & Naming Services | Brandpersand https://images.squarespace-cdn.com/content/v1/550de2bce4b00ab6c2a4d17e/1428176508644-8AQ05IKWB0L96Z5TLFKI/b_iStock_000018245321_opti.jpg Branding & Naming Services | Brandpersand https://images.squarespace-cdn.com/content/v1/550de2bce4b00ab6c2a4d17e/1445867236154-OJZ5TPQK2GGI9PG5FXZB/b_istock_000020107762_opti.jpg Branding & Naming Services | Brandpersand https://images.squarespace-cdn.com/content/v1/550de2bce4b00ab6c2a4d17e/1446823135627-6D7FN0LWAG2LK2QVB5MT/b_istock_000064436329_Full.jpg Branding & Naming Services | Brandpersand https://images.squarespace-cdn.com/content/v1/550de2bce4b00ab6c2a4d17e/1641393810256-HC839I138VNXNYW3OZM4/b_competencies_strategy_text_square_2022.png Branding & Naming Services | Brandpersand https://images.squarespace-cdn.com/content/v1/550de2bce4b00ab6c2a4d17e/1641393810625-EDCMH3IPIREYD6SEBA6G/b_competencies_identity_text_square_2022.png Branding & Naming Services | Brandpersand https://images.squarespace-cdn.com/content/v1/550de2bce4b00ab6c2a4d17e/1641393810261-BFOH30QQE6PR27FQSLWO/b_competencies_dev_text_square_2022.png Branding & Naming Services | Brandpersand https://images.squarespace-cdn.com/content/v1/550de2bce4b00ab6c2a4d17e/1446840624661-YOT8H4S40AR69EMRRZEV/b_competencies_brandpersand_logo_id_square.jpg Branding & Naming Services | Brandpersand https://www.brandpersand.com/journal daily 0.75 2026-01-05 https://images.squarespace-cdn.com/content/v1/550de2bce4b00ab6c2a4d17e/1429639678866-HL4A1VX69SC50LJLZ941/b_iStock_000012374734Large.jpg Journal Blog | Branding & Naming Services | Brandpersand https://www.brandpersand.com/journal/2026/1/5/remembrance monthly 0.5 2026-01-05 https://images.squarespace-cdn.com/content/v1/550de2bce4b00ab6c2a4d17e/1d4059fb-7e3f-46cd-9fdb-616a7ce69b58/david_wood_chg_1.png Journal Blog | Branding & Naming Services | Brandpersand - Remembrance: David Wood - Make it stand out David Wood & CHG, Sagaponack, NY 2002 https://www.brandpersand.com/journal/2026/happy-now-year-agwhs-ym5fz monthly 0.5 2025-12-31 https://www.brandpersand.com/journal/2025/2/11/memento monthly 0.5 2026-01-05 https://images.squarespace-cdn.com/content/v1/550de2bce4b00ab6c2a4d17e/6e8edaef-bab3-4f57-b03f-02b5100ac7f8/dw_cg_dj_2002.png Journal Blog | Branding & Naming Services | Brandpersand - From The Archive: Memento - Make it stand out David Wood, Clement Galluccio and David Jaeger, 2002 https://www.brandpersand.com/journal/2015/7/9/independence monthly 0.5 2018-01-02 https://www.brandpersand.com/journal/category/Perspective monthly 0.5 https://www.brandpersand.com/journal/category/Archive monthly 0.5 https://www.brandpersand.com/journal/category/Announcement monthly 0.5 https://www.brandpersand.com/journal/category/Remembrance monthly 0.5 https://www.brandpersand.com/journal/tag/Anniversary+Sale monthly 0.5 https://www.brandpersand.com/journal/tag/David+Wood monthly 0.5 https://www.brandpersand.com/journal/tag/Clement+Galluccio monthly 0.5 https://www.brandpersand.com/journal/tag/NowNaming monthly 0.5 https://www.brandpersand.com/journal/tag/Brandpersand monthly 0.5 https://www.brandpersand.com/journal/tag/David+Jaeger monthly 0.5 https://www.brandpersand.com/about daily 0.75 2022-01-05 https://images.squarespace-cdn.com/content/v1/550de2bce4b00ab6c2a4d17e/1436450958293-ZAI2XVGG72EQ3ZTISGZB/b_iStock_000010322257_opti.jpg About https://images.squarespace-cdn.com/content/v1/550de2bce4b00ab6c2a4d17e/1436454300495-JUHJEPSMPZM945EYTVF1/b_competencies_experience_text_square.jpg About https://images.squarespace-cdn.com/content/v1/550de2bce4b00ab6c2a4d17e/1436456268887-K2AU3XUEJNCA6TMRDP4H/b_competencies_engagements_text_square.jpg About https://images.squarespace-cdn.com/content/v1/550de2bce4b00ab6c2a4d17e/1436454324100-VY42G0L9HP6IXHQ0NYBU/b_competencies_steps_text_square.jpg About https://images.squarespace-cdn.com/content/v1/550de2bce4b00ab6c2a4d17e/1446840805465-T70QX2KW7X5QOZDB40O8/b_competencies_brandpersand_logo_id_square.jpg About https://images.squarespace-cdn.com/content/v1/550de2bce4b00ab6c2a4d17e/1442425117995-00GSJBOI7OQVC6C6DDWC/b_nn_competencies_brief_text_square.jpg About https://images.squarespace-cdn.com/content/v1/550de2bce4b00ab6c2a4d17e/1442425133881-XVQC5UCT9979FE5I4JCX/b_nn_competencies_name_creation_text_square.jpg About https://images.squarespace-cdn.com/content/v1/550de2bce4b00ab6c2a4d17e/1442425146721-9U3Z6JRQTX1K6DH5RP68/b_nn_competencies_name_research_text_square.jpg About https://images.squarespace-cdn.com/content/v1/550de2bce4b00ab6c2a4d17e/1446840451033-1YZTYZOET5E4YQGQEGAE/b_nn_logo_text_id_square.jpg About https://images.squarespace-cdn.com/content/v1/550de2bce4b00ab6c2a4d17e/1442325340726-SJJFOHW5ICI4RGXWJ6KJ/b_life_competencies_experience_text_square.jpg About https://images.squarespace-cdn.com/content/v1/550de2bce4b00ab6c2a4d17e/1446838569530-1PV6I7PHGR4L3CZCOTLU/b_life_competencies_approved_text_square.jpg About https://images.squarespace-cdn.com/content/v1/550de2bce4b00ab6c2a4d17e/1442325135555-04FY9MXWJQGIR499WG1L/b_life_competencies_fda_meeting_text_square.jpg About https://images.squarespace-cdn.com/content/v1/550de2bce4b00ab6c2a4d17e/1446839205967-HY42UPYLQY8J2XOIVS0Y/b_life_competencies_brandpersand_logo_id_square.jpg About https://www.brandpersand.com/contact daily 0.75 2026-09-16 https://images.squarespace-cdn.com/content/v1/550de2bce4b00ab6c2a4d17e/1428173946334-8OLG5MLLQTVDQQTKO2YS/b_iStock_000030707462_opti.jpg Contact | Branding & Naming Services | Brandpersand https://images.squarespace-cdn.com/content/v1/550de2bce4b00ab6c2a4d17e/1ee1bb2b-33e4-490c-a041-fc96c865ba8e/cg_brandpersand_2026.png Contact | Branding & Naming Services | Brandpersand - Make it stand out Clement Galluccio, Founder and Managing Partner Clement has a knack for recognizing the winning elements of a future brand success story as opposed to a haphazard collection of lines and letters. After spending his early years as a technical writer and user interface designer for Apple's Macintosh platform, Clement joined David Wood Associates in 1990 as employee number 5. For the next 15 years he helped build the company into a global branding services leader, leading engagements for companies as diverse as IBM, Pfizer, and P&G. In the pharma space, he was responsible for managing the first formalized approach to evaluate proposed pharmaceutical brand names for global suitability and regulatory approval, which led to an invitation as a speaker at the first FDA public meeting for drug product name safety in 2003. After stints as a senior executive for some of the world's most respected global branding organizations, including Interbrand and The Nomen Group, for the past 15 years he has led a global collective of branding professionals as the Managing Partner of Brandpersand. https://www.brandpersand.com/store daily 0.75 2026-01-01 https://images.squarespace-cdn.com/content/v1/550de2bce4b00ab6c2a4d17e/1445868198499-2V6PODADGP3UXTUE5DTK/b_istock_000006112965_opti.jpg Naming | The NowNaming Store | Brandpersand https://www.brandpersand.com/store/nownaming-life-25-plus monthly 0.5 2026-01-01 https://images.squarespace-cdn.com/content/v1/550de2bce4b00ab6c2a4d17e/1446817654936-7QO5P4817IWG6V6R5EYS/nn_life_store_025.png Naming | The NowNaming Store | Brandpersand - NowNaming Life 25 https://www.brandpersand.com/store/nownaming-life-25-plus-1 monthly 0.5 2026-01-01 https://images.squarespace-cdn.com/content/v1/550de2bce4b00ab6c2a4d17e/1446817632056-YFC90NEVE4SXZ6SBWU02/nn_life_store_025P.png Naming | The NowNaming Store | Brandpersand - NowNaming Life 25 Plus https://www.brandpersand.com/store/nownaming-10 monthly 0.5 2025-12-31 https://images.squarespace-cdn.com/content/v1/550de2bce4b00ab6c2a4d17e/1446658845484-88GN036ZJ9JUHB8A6A91/nn_store_010.png Naming | The NowNaming Store | Brandpersand - NowNaming 10 https://www.brandpersand.com/store/nownaming-10-plus monthly 0.5 2025-12-31 https://images.squarespace-cdn.com/content/v1/550de2bce4b00ab6c2a4d17e/1446658914107-AMKM56WK6XEGBTZEJP3S/nn_store_010P.png Naming | The NowNaming Store | Brandpersand - NowNaming 10 Plus https://www.brandpersand.com/store/now-naming-5-plus monthly 0.5 2025-12-31 https://images.squarespace-cdn.com/content/v1/550de2bce4b00ab6c2a4d17e/1446656150368-VBY2ANLG3AQ0E367AU6J/nn_store_005P.png Naming | The NowNaming Store | Brandpersand - NowNaming 5 Plus https://www.brandpersand.com/store/nownaming-5 monthly 0.5 2025-12-31 https://images.squarespace-cdn.com/content/v1/550de2bce4b00ab6c2a4d17e/1446657831383-2RVUK1WEWN9ALX8IRHGU/nn_store_005.png Naming | The NowNaming Store | Brandpersand - NowNaming 5