Our Team: As anyone who has ever attempted to create a new brand name or logo can share, capturing all of the aspirations and attributes of a product, service or company and expressing it in a unique way is a challenging task. Factor the challenge by any number of individuals attempting to do so as a group their first time out, and then you will understand the need for a team such as our multi-disciplined collective of creative minds to provide assistance.

If you seek proven engagement leaders who have successfully managed every detail of multiple brand creation projects from start and to finish with terrific outcomes, start here:

Clement Galluccio, Managing Partner

Clement has a knack for recognizing the winning elements of a future brand success story as opposed to a haphazard collection of lines and letters. After spending his early years as a technical writer and user interface designer for Apple's Macintosh, Clement joined David Wood Associates in 1990 to begin his formal brand creation career. From leading engagements for companies as diverse as IBM, Pepsico, Pfizer, and P&G, to developing key process protocols such as the first formalized approach to evaluate proposed pharmaceutical brand names for global suitability and regulatory approval, or finding creative approaches to solve strategic business challenges, Clement has added value as a senior executive for many of the world's most respected global branding organizations including Interbrand and The Nomen Group. As the Managing Partner of Brandpersand, he presently leads a global collective of creative minds offering compellingly collaborative brand & name creation services.

David Jaeger, Senior Consultant

David's winning way with brands dates back to the halcyon days of Madison Avenue as an Associate Creative Director with J. Walter Thompson. In 1985, he took a step toward the future of advertising and became the second employee at the fledging brand consultantcy DWA, the company founded by David Wood after his five-year stint as head of Interbrand in the United States. Forging a new path, DWA was one of the first brand boutiques to apply a formalized, strategic approach to name creation and verbal identity with an emphasis on brand strategy. Well-respected for finding the right balance of time-tested copy writing skills combined with a great sense of strategic intuition, David led over 300 successful naming engagements as a VP at Wood, and was later named Managing Director after the company was acquired by Omnicom and merged with Interbrand as Interbrand Wood Healthcare.