Perhaps we should consider days other than the last day of the month to share the latest and greatest from Brandpersand, but that notion will need to wait at least until June now that the last day of May has arrived.
- Let's begin with the most topical tidbit, today's approval of PDUFA V by the House of Representatives. Regarding the potential implications of the latest Prescription Drug User Fee Act for the review of proprietary drug names by the FDA, we anticpate an answer by the end of 2012 in a revised guidance for industry.
- From DomainNameWire, the cautionary tale of Quizzle and how not to name your company.
- A great read from Martin Lindstrom in the latest Fast Company regarding narcissism and the future of branding.
- From Seth Godin, a reminder that "...humans have been naming things for a long time."