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Tuesday
Jan242012

Drug Naming Best Practices for 2012

From Happy New Year to the Year of the Dragon, the end of January is almost upon us! What better time than to release a trademark advisory containing our Pharmaceutical Drug Naming Best Practices for 2012. Combined with our latest Intro to Brandpersand Life, a six-page outline of our branding and naming services personalized for pharmaceutical and life science opportunities, we hope to shed a little bit light and related insight in regard to the present state of pharma TM development, including the following trends:

For those of you who love to read ahead, we conclude the advisory with the following words of wisdom:

Empower a team of internal professionals to develop a formalized process, begin early and always remember that it is the ability to identify the proper balance of creativity and clearance that often determines a successful outcome.

We hope your new year is off to as good a start as our own, and all of us here at Brandpersand look forward to an open and productive exchange of ideas and opportunities in the coming months.

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