With roughly six weeks left to 2011, my mind is already beginning to wander to the New Year and the many exciting announcements we have in store for 2012. Luckily, our clients help us daily to balance the present/future tense equation with topical branding and naming challenges.
To be posted with the 'better late than never' tag, a note of thanks to Christine Berkner for asking us to share a few pearls of naming wisdom for her March 3rd Core Concepts article, available (subscription required) from the American Marketing Association.
In the wake of the loss of Steve Jobs, the media was in overdrive with anecdotes about SJ. One of the most illuminating can be found in the NYT Op-Ed piece, "A Sister’s Eulogy for Steve Jobs."
His philosophy of aesthetics reminds me of a quote that went something like this: "Fashion is what seems beautiful now but looks ugly later; art can be ugly at first but it becomes beautiful later."
Closely related to the gestalt of SJ, the following quote strikes at the heart of the creativity and the importance of process. If you read nothing else, read this and remember the following:
"To me, ideas are worth nothing unless executed. They are just a multiplier. Execution is worth millions."
As always, my Instapaper account is chock full of great stuff collected online. 'A simple tool to save web pages for reading later' delivers its brand promise with the retrieval of the following gems as evidence:
- Kudos to Vladimir Djurovic, president of the Labbrand Consulting Company in Shanghai and a former colleague at The Nomen Group, for his pearls as shared in the NYT's "Picking Brand Names in China Is a Business Itself."
- From Fast Company, the importance of distinction in "Finding Your Brand's 'Red Sole.'"
I'll be back soon to post our Winter 2011 BrandPaper. Until then, enjoy the Thanksgiving holiday and we'll catch up in December...