- Transactional: A client requires a distinct deliverable, e.g., name creation, and they pay as they go for each wave of creation. The transaction framework is usually driven by a specific client consideration, e.g., timeline or budget.
- Consultative: A client requires a formalized brand creation engagement with multiple project milestones and a guaranteed outcome, e.g., a registered trademark. The consultative framework is a collaborative effort, where we personalize the engagement to address specific client objectives.
Regardless of service selection or target category, we begin with 'immersion,' the first step in what is typically a four month engagement. In mutual conversation, by auditing available information or creating new, research-driven insights, we provide a foundation for ideation and associated creation to make certain we explore every opportunity and never lose sight of our objectives.
The 'exploration' and 'optimization' steps allow our clients to be completely comfortable with the process of brand creation, providing a wealth of creative possibilities that have been pre-screened to avoid the most problematic legal, cultural, linguistic and marketing obstacles.
Our robust legal and research ’filtration' capabilities specific to verbal and visual identity assets are scalable to every budget and timeline. Innovative metrics and research methods enable our ’projection' of your future brand identity to reflect different concepts, positions, segments or regions.
We promise every client the maximum return for an investment in our services at a reasonable cost, and guarantee that a consultative project is never completed until we have successfully met the expectations of our client.